It is not an easy thing to sell luxury goods in China, but Ermenegildo Zegna has successfully entered the China market for 20 years. Now China has become the world’s largest luxury goods market, each brand hope to have a share in China market.However, Zegna brand director said that Zagna will continue as a leader in China’s luxury market.
In the 20th anniversary celebration of Zegna brand in Thursday, Zagna brand director talk about Zegna brand will face challenges and opportunities in China market, today they focus on the positive points. It is a reasonable for their optimism, as one of five top luxury brands in China, Zegna sales in China has caught up the U.S. market last year.Brand Director GildoZegna said: quot;We are just a men’s brand and can achieve this performance, it has been very good, I think our success mainly comes from our pioneering spirit. About the men’s clothing, Zegna continue to broaden the business scope from pants to jacket, from shirts to ties, from shoes to bags, from umbrella to coat and finally form a complete men’s clothing range.quot;
Zegna entered the China market in 1991, Now There are 75 stores around 32 cities in China at present.The number is expected to grow to 80 shops, And we are also preparing to open stores in urban areas.
Of course, competition from other men’s brands is stressful, Zegna plans to open new concept worldwide stores, offering edition of single commodity. Zegna want to arm men from head to toe as own brand products, in order to demonstrate the perfect, elegant cultural taste.Because of excellent quality, high-class men’s clothing made by Ermenegildo Zegna attract consumers, including national political figures, and the stars. Last year, the net income of Ermenegildo Zegna brand achieve 79.2 million dollars, more than $ 24,000,000 in 2009. Growth accounted for 46% in the Asian market.