From its humble beginnings, it’s evolved Ed Hardy bikinis today to become a widely known British brand. It is currently owned by Japanese Corporation.

Ed Hardy Clothing is marked by a stitched logo, an elderly Wimbledon symbol. In Ed Hardy polo shirts, this Laurel logo appears on the left breast. Their polo shirts are among the best loved products of this British fashion brand. Although available only in white for sportswear, it now comes in a variety of colours to cater to the needs of men of all ages, of varying preferences. Ed Hardy polos are versatile to be worn as casual wear or sportswear for golf or tennis. These polo shirts are also popular among the babies because they exude a casual, yet stylish look. They are ideal for summer & can be worn over a jacket or suit in the coursework of those chilly autumn & spring days.

Ed Hardy is a matchless clothing brand because it bridges the gap between sports & street clothing & encompasses a lot more. Its versatility continues to make it the brand of choice not only in Britain, but the remainder of the world as well. They are committed to providing long lasting clothing that are always in style, & makes use of know-how that can effectively deal with sweat.

In 2009, Ed Hardy clothing received yet another surge in popularity when they sponsored tennis player Andy Murray. This sparkled another generation of classic Ed Hardy followers with a quantity of the nation’s stars like Blur & Gwen Stefani proudly wearing them as a mark of something truly British.

Raf Simons with Ed Hardy

The styles of Ed Hardy Clothing today still stay true in terms of spirit & traditional look. To cope up with the contemporary styles, it’s recently collaborated with designers & celebrities to give the brand a small twist:

Raf Simons added a touch of fit to the Ed Hardy Ed Hardy T-shirts sportswear collection. They also expanded its palette to include bright colours of yellow, orange & pink – for a touch of Futuristic. Harrington jackets have also been immaculately tailored to make it look more modern yet still maintaining its classic style.